Language guidelines
Every word we use to represent Downtown Lexington Partnership (DLP) — every website page, proposal, and social media post — impacts our brand. Consistent use of language helps us build trust and connect with our audience.
Mission
We foster a safe, welcoming, and vibrant Downtown Lexington by encouraging community investment and collaborating with our partners.
Vision
A champion and strategic partner for all who live, work, play, and visit Downtown.
Purpose
To encourage, promote, and elevate our thriving Downtown community
Values
We are service-driven and responsive.
We are inclusive and welcoming.
We are receptive and adaptable.
We are transparent and demonstrate integrity. ...and we have fun!
About statement
This statement is a quick, straightforward answer to the question, “What do you do?” Use it in materials (digital and physical) when you need to introduce yourselves.
We are the essential member-powered resource for downtown businesses, residents, and visitors. From advocacy and problem-solving to event planning and connection building, we are working to build a safe and thriving downtown for everyone.
Brand narrative
A brand narrative is the foundational story that connects your organization’s history, values, and vision into a single, compelling arc. It moves beyond “what we do” to “why it matters.” Use pieces and parts throughout the website or in other marketing materials.
The vitality of any great city begins at its core. Downtown Lexington is not merely a destination — it is the dynamic, beating heart of the community, an inclusive ecosystem designed for everyone to live, work, learn, and experience joy. Powered by resilient local businesses, essential civic spaces, dynamic entertainment venues, and time-honored traditions, downtown is where local businesses, museums, parks, and residential neighborhoods converge to strengthen our collective identity. The Downtown Lexington Partnership serves as the key resource, integrator, and advocate for this vital core. We are dedicated to listening to, collaborating with, and celebrating our members, ensuring that every business, resident, and visitor feels welcome, safe, and valued. We are growing a downtown that is connected, inclusive, and resilient — the thriving heart of a vibrant city.
Headlines
A headline starts a conversation. But a good headline doesn’t finish one. Use headlines on the website and in print to get a user’s attention and encourage them to read more.
Getting down to downtown
Celebrating and advocating for our downtown
Advocating is our passion. Fun is a given.
From construction to concerts, we know downtown
A membership that advances your downtown
Because someone needs to fight for what makes us unique
We are the not-so-silent partner your downtown business needs
Together, we activate downtown
A vibrant downtown is a vibrant Lexington
A member-powered force for downtown
Where else can you dance like a zombie and skate around an ice rink?
