Design guidelines
Our identity is about vision and values, capturing the experience of Downtown Lexington Partnership (DLP). Consistent use of design helps us build trust and generate lasting relationships with our partners.
Logo
This is our primary logo for all communications. It unique to us. Do not stretch, skew, or alter the spacing of any version of the logo for any reason.
Download Symbol
Our symbol depicts an overhead representation of downtown Lexington’s street grid, Triangle Park, and Town Branch Creek. Our symbol may be used as a standalone graphic element.
Download Alternatives
To maintain brand consistency across a range of applications, we have multiple logo variations, including horizontal, vertical, and simplified formats. These alternate versions are designed to offer flexibility while preserving brand integrity.
Download Watermark
Download Typography
Fonts express as much as words. They convey feeling, establishing a consistent and ownable visual language for Downtown Lexington Partnership. Use Open Sauce One for all communications.
Download Color usage
Colors
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Dark blue
- RGB 0 / 28 / 61
- Hex #001C3D
Blue
- RGB 66 / 133 / 244
- Hex #4285F4
Purple
- RGB 103 / 58 / 183
- Hex #673AB7
Yellow
- RGB 251 / 188 / 5
- Hex #FBBC05
Green
- RGB 52 / 168 / 83
- Hex #34A853
Red
- RGB 234 / 67 / 53
- Hex #EA4335
Gray
- RGB 77 / 77 / 77
- Hex #4D4D4D
White
- RGB 255 / 255 / 255
- Hex #FFFFFF
Marketing
DownloadMembership opportunites
Download Business cards
Download Accessibility
To ensure our brand is inclusive and accessible to all users, color usage must comply with accessibility standards, particularly when layering text, icons, or graphics on colored backgrounds.
Ensure strong contrast Text and important elements must have enough contrast with the background. Aim for a minimum contrast ratio of 4.5:1 to ensure readability for everyone.
Don’t rely on color alone Color should never be the only way to convey information. Always use labels, icons, or patterns alongside color to support users with visual impairments.
Avoid busy backgrounds Don’t place text over images or textured backgrounds unless there’s a solid overlay that keeps the text easy to read.
Social media